Responsibilities

Marketing Strategy Development

 • Develop and implement marketing strategies to achieve annual sales targets (individual goals).

 • Conduct market research to align strategies with market needs and trends.

 • Maintain, expand, and update the client database, including identifying new potential clients.

 • Plan and execute marketing activities to attract new clients and enhance engagement with existing corporate accounts.

 • Collaborate with internal teams (doctors, operations, finance) on the development of proposals and quotations.

Client Engagement and Site Visits

 • Promote the company’s services to patients, corporate clients, TPAs, NGOs, and other stakeholders.

 • Build and maintain strong relationships with existing clients, NGOs, community leaders, and key opinion leaders (KOLs).

 • Serve as the primary contact for referral sources, strengthening relationships to increase business opportunities.

 • Conduct visits to existing and potential clients at their locations to foster relationships and secure business opportunities.

 • Lead presentations on services for corporate clients, TPAs, NGOs, and other prospective partners.

 • Conduct industry research to analyze pricing, market trends, and promotional strategies.

Marketing Materials and Campaigns

 • Oversee the development of marketing materials, coordinating with designers or external partners.

 • Finalize and distribute promotional content in both print and digital formats.

 • Monitor and report on the success of marketing campaigns on a weekly/monthly basis.

 • Organize events, sponsorships, and outreach programs to increase brand awareness.

 • Create content and advertising strategies for various platforms, including print, digital, and social media.

Client Feedback and Service Improvement

 • Conduct client surveys to gather valuable feedback and recommend service improvements.

 • Share survey findings with relevant teams and implement action plans based on feedback.

 • Identify new development opportunities and adjust services to meet market demands.

Customer Support and Liaison

 • Act as a liaison between clients, clinics, and the corporate office to ensure smooth communication and issue resolution.

 • Respond promptly to client inquiries, adhering to policy guidelines.

Operational Coordination

 • Participate in weekly strategy meetings with operations and clinical teams to refine marketing plans.

 • Manage quotations, purchase orders, invoices, and ensure timely collections.