1. Strategic Leadership & Planning

- Develop and implement the company’s strategic goals and objectives in alignment with the CEO and senior leadership team.  

- Lead the development of short and long-term business strategies, focusing on growth, profitability, and market expansion.  

- Analyze market trends and competitor activity to identify opportunities for innovation and business development.  

2. Operations Management

- Oversee the day-to-day operations of the company, ensuring effective management across departments such as marketing, sales, supply chain, finance, and product development.  

- Streamline operations to maximize efficiency and reduce costs while maintaining quality standards.  

- Develop and enforce KPIs for all departments to ensure performance is tracked and goals are met.  

3. P&L Responsibility & Financial Oversight

- Lead the financial planning process, ensuring effective budgeting, forecasting, and reporting.  

- Monitor and manage the P&L to meet company financial objectives, including cost control, margin optimization, and revenue growth.  

- Identify and execute cost-saving initiatives while investing in high-return areas of the business.  

4. Sales & Business Development

- Develop and implement sales strategies to drive revenue across both traditional and digital channels (e-commerce, retail, distributors).  

- Build and nurture relationships with key customers, distributors, and retailers.  

- Identify new market opportunities and potential partnerships to fuel growth.  

5. Brand Management & Marketing  

- Lead and collaborate with the marketing team to create compelling brand strategies and campaigns that resonate with target consumers.  

- Develop a strong online and offline presence through social media, influencer marketing, traditional advertising, and other channels.  

- Monitor consumer feedback and market trends to ensure the product portfolio is aligned with customer needs and preferences.  

6. Team Leadership & Development 

- Lead, mentor, and develop a high-performing team across various departments.  

- Foster a culture of collaboration, innovation, and accountability.  

- Oversee recruitment, training, and employee development to build a strong and capable team.  

7. Supply Chain & Distribution

- Oversee supply chain management to ensure product availability, minimize stockouts, and optimize inventory levels.  

- Manage logistics and distribution channels to ensure timely and cost-effective product delivery.  

- Work with external suppliers, manufacturers, and distributors to secure quality products at competitive costs.  

8. Compliance & Regulatory 

- Ensure compliance with all relevant laws, regulations, and industry standards (e.g., product safety, labeling, certifications).  

- Stay abreast of industry changes and ensure the company adheres to sustainability practices and corporate social responsibility standards.